The idea for NBC Sports Gold was conceived by the business to combat the rise of cord-cutting as well as give users on demand access to more niche sporting events that may not be broadcasted on traditional cable.
My primary role in this project was developing the main and individualized sport landing pages for the launch of NBC’s new direct-to-consumer subscription service, NBC Sports Gold. I sat on a cross-functional team to determine what product information needed to be included on each page and the most user friendly purchase/flow and layout. After nailing down the skeleton of the page, I worked directly with a designer to determine the image assets to build out the pages. I developed the pages using a combination of our custom Drupal CMS and an ecommerce platform that handled the pricing and purchase flow.
I also participated in running competitive analyses against similar services like FuboTV and ESPN+.
My final role in this project was assisting in UAT and running through the purchase and login functionalities.
Thinking Mobile First: 70% of our web traffic comes from mobile devices. This is something that is often overlooked by marketing executive teams. As a result, this can cause tension when trying to compromise on content and design.
Solution: We solved this problem with a show, don’t tell approach. The designer and I built the page with the information provided by marketing. When we presented the page to the team, it was obvious that the content provided was too heavy, forcing them to cut it down to only the essential information.